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May 2, 2006
How to get sellers to a website
Paul, Hi. Would you have recommendations to drive highly motivated sellers to a website? I've created an REI website explaining what I do along with a form for motivated sellers to fill out. Problem being, even with an ad in the newspaper (which points folks to the site), I am still relegated to calling sellers (most of whom are not highly motivated) in order to try to find deals. I will be adding a postcard campaign in the coming couple of weeks (waiting on the printer for the postcards) and am thinking of adding bandit signs as well. My main concern (and want) is to drive highly motivated sellers to my website. Any recommendations?
To drive sellers to a website you need a solid direct mail campaign. I use post cards instead of lettters. 2 reasons: 1 is because you only have a few seconds to catch their attention and you can do it quicker with post cards and 2: It's less expensive. Newspapers are very expensive and not that effective since you can not target market. In my opinion door knocking is the best way to jump start your business.
Posted by paulwells at May 2, 2006 12:57 PM